Safloris

Every plant needs four things: light, water, air, and nutrients. But the devil is in the details. Large-scale growers have developed a range of techniques and products to manage them, but these aren’t available to everyday plant parents. And if that weren’t enough, the products that are available are absolutely gross! Why does everything at the garden center feel like you’re buying a discounted can of poison? And how come my plants die all the time, seemingly over-watered and under-watered at the same time?

To answer these and more questions, Safloris (currently in stealth mode) is developing a range of completely unprecedented products for plant care. Taking inspiration from the delightful experience of the cosmetics industry—from texture and packaging to marketing—and using leading-edge formulations previously only available to professional growers, Safloris will empower plant parents to grow thriving, healthy plants with confidence.